Field Marketing involves providing & managing highly skilled & trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our client's behalf & we manage them. They are known as 'brand ambassadors' & they are employed directly by us. We offer a range of field marketing services depending on the client's requirements, these include:
- » Brand Awareness/Leafleting
- » Data capture
- » Customer Relationship
- » Sampling/Demonstrating
- » Mystery Shopping
- » Support Services
- » Staff Training
Delivering the customer a positive brand experience is at the heart of any experiential campaign. We want the customer to walk away thinking "Wow, that was good!"
It's more than just sales or marketing; sometimes it's the combination of both in an immersive environment.
Open communication in a customer/consumer-friendly environment resulting an accelerated sales growth leading to more productivity, brand awareness & heightened customer Satisfaction & thus creating an everlasting BRAND EXPERIENCE to the end consumer.
As our brand ambassadors, who are representing our clients in local territories on a day-to-day basis, & yielding the maximum possible results from the same we also exploring new Cities we have come up with a unique marketing solution called ROADTRIPS, these road trips are carried out by a team of our representatives/brand ambassadors, wherein they approach customers/consumers in untapped territories or market for our clients by setting up a virtual office for 7-10 days in that respective territories.
As that particular territory is completely unexposed by the client, the client's product or services reaches a completely new market, hence the probability of maximizing results becomes ten folds.
So this opens up a complete set of new opportunities and also exposes our representatives to various new consumer behaviour & working environment, so this is a win-win situation for both us & our clients.
Apart from other marketing mixes, we also handle events which can be Mall events, corporate events, etc., through which we reach out to multiple customer bases at one particular setup only, which is beneficial in terms of revenue generation as well as saves a lot of time as well.
Covid-19 has disrupted business in most industries across the world, and many organizations like our own required a way to reach out to customers while also maintaining the protocols and restrictions of the pandemic. While it was difficult to predict the trajectory of the pandemic we understood that there has never been a better time to let our customers know that we care about their well-being on both a business and personal level.
So we started to reach out to our new and old customers via outbound calling. This now has become an integral part of our sales and marketing mix where we aspire to develop a system that can match the deliverables of our other sales mediums by allowing us to reach customers anywhere, anytime from anywhere at any time.
